First let me say that I don’t agree with everything that LaVar Ball has done or is doing. However, if his objective is to grow his business/brand, he is doing that successfully and there is much that we can learn from it. I can say that before 2016 Lavar was a loud-mouth nobody… and then all of a sudden in 2017 he is on every sport television station and on some news broadcast. So he took his brand from nothing to what it is today in 2 years. I did some homework and below I outlined some key steps that you can apply in your business to take it to the next level this year. Again… I am not saying that you are to follow everything that Lavar Ball has don’t, but there are some principles that he has used that you can apply (Even as I write this I can’t believe that I’m saying that Lavar is doing something right!)
1. Know your worth – Create your brand and know what you are worth.
In the summer of 2017 the Big Baller Brand (founded by Lavar Ball) released the Z02 basketball shoe. The retail price started at $495 USD. His answer to the price tag is “That’s what he believes the shoe is worth.” The reason he believes that they are worth that is because he has put a value on his son’s creativity. Also, because it is a symbolic shoe for his son, that was also a factored in when determining the price for the show.
Key Take Away – Assign your price according to the intangible aspects you bring to your business.
2. Do what you love – That’s the passion that drives you. When you become successful you will need something to motivate you.
This is an important message that LaVar mentioned. After we become successful and buy all the things that we would ever want then what’s next?? Will you still have the drive to be the best at what you do and move forward in your business? If you don’t have the passion to stay focused on your business then that is where vices or additions can come in to corrupt you and destroy your life.
Key Take Away – Stay focused on your plans and love the process of achieving your goals.
3. Empower – Who are you empowering.
Always have someone that you are mentoring for greatness. Every great person had a coach. Someone who can push them to the next level. If you are at the level where you can empower someone to be great, you should make every effort to find someone who you can influence and share your experience and knowledge with them. LaVar has been empowering and encouraging his kids since they were young.
Key Take Away – Always reach back to pull someone else up.
4. Speak it into existence – Plant a seed and people will think about it if they like it or not.
This is a spiritual principle. We know as Christians that speaking is important. Your confession will determine your destiny. If you believe that you have received what you speak then you will have it (Mark 11:24). The catch is that you have to believe that you have it and speak it. You have to believe it. This goes much deeper and I will share a post about this in the future. (subscribe!! :))
Key Take Away – All the above!
5. Don’t try to please everyone – As long as people don’t stop you from doing what you want to do forget them. Everyone will have haters.
There is always going to be haters. You will not be able to please everyone. As long as you are not doing anything illegal then keep doing what you are doing. Our mind set should be to please God and not man. As a result of pleasing God He will give you favor with man.
Key Take Away – Live to please God and not man.
6. Be confident – Be confident with your visions and dreams.
Know that if your vision and dreams are from God then they are going to come to pass without a shadow of a doubt. Remain faithful and consistent to your confession and see God bring it to pass.
Key Take Away – Be steadfast and unmovable and confident about your dreams & visions.
7. Create your own path – He blazed his own trail with his own shoe.
There are a lot of people copying each other in today’s world. Some people are successful at it and other give up short of success. If you are to create your own path in your business then a prerequisite to doing this is studying your industry. Know your business details inside and out and then fine inefficiencies where you are able to take advantage of and create a new path. LaVar had the boldness and the creativity to create and promote his brand before any of his sons ever too one dribble in the NBA. This is different from everyone else who has ever done it.
Key Take Away – We are all made creative. Don’t use your creativity to make excuses… use your creativity to make it happen.
8. Shoot for the stars – Go after the best.
Why be mediocre? Why not try to be the best at anything that you are doing. This is Lavar’s motivation for his sons when they play basketball. The world is filled with average people but only because they are content being there. Part of it is also laziness to do the work to achieve something greater.
Key Take Away – Even if you aim for the stars and miss, you will still have out of this world results.
9. Be true to yourself – Remain consistent with who you are.
Be who God made you to be. There is only one your and your personality can not be duplicated by anyone else… nor can your copy someone’s personality and have the same result. When you are true to yourself you will be happier because you are not trying to impress anyone.
Key Take Away – Be you because nobody else can be you.
10. Always speak your mind – Everyone is going to be talking about you why not talk too.
Why not be the one to drive the narrative according to the vision for your business or your plans. Be confident and believe in yourself when speaking your mind.
Key Take Away – Everyone is going to talk… Why not put what you believe out there too.
If you learned anything from this post, please share it in the comments below. Share this post with anyone that you think will be encouraged to read it. Don’t forget to subscribe. Blessings and continue to move forward in your business for Gods glory!!